The antiquity of animations can be traced back in the evolution of computer graphics. Computer animation is generally attributed to William Fetter, who used to work for Boeing during the 1960s. He utilized computers to design and animate certain models. While working on one of his projects, he created ‘’The Boeing Man’’. It was a 3D representation of the human body. From then onwards, the term of Computer Graphics was coined into the industry. Few years later, in 1976, Ed Catmull and Fred Parke commercialized the use of 3D computer graphics and animation in a movie called ‘’Futureworld’’ as a sequel to 1973 science fiction film, WestWorld. In the movie, a human face and hand was animated utilizing the technology to give a visually enhanced, space-age feel to the film.

After its popularity, the technique was casted off in many movies, and attained an essential status in the films, television and video games. After the exposé of 3D animation in film making, the world was introduced to Star Wars Episode IV: A New Hope. The film director, George Lucas applied 3D graphics not only to supplement the sci-fi ambience of the film but as a forte to the entire plot. This is where the utilization of special effects was propelled in the cinema to further stages. The tremendous success of ‘’Star Wars’’ led the movie-makers to augment and induct advanced 3D animations into the movies.

The Toy Story premiered in 1995, as the first feature-length 3D animated movie; henceforth 3D animation got itemized as an indispensable fragment of film making for the cinematic community. The movie broke box office records and ensured that capitalizing on 3D animation would continue to bounce the industry with blockbusters in imminent decades.

Now, 3D is everywhere, employed at every other avenue; be it films, advertisements, music videos, TV broadcast design, it is all over the world. Motion design through various 3D tools and items, computer animation and three dimensional graphics have endowed a push forward to the business advertisements and branding.

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