Great logos are iconic and evocative of a brand—but designing them well without copying everyone else can be one of the biggest challenges in graphic design…

Logo Design Course

Logo Design Course

 

Create simple and clear logo designs that also seriously stand out!

Great logos are iconic and evocative of a brand. But designing them well without copying everyone else can be one of the biggest challenges in graphic design. Graphic designer and YouTuber Will Paterson will walk you through the unique process of creating memorable logos. It gives you the tools to do the same.

Starting from an imaginary client brief. You’ll work alongside Will as he goes step-by-step through the process of getting to a final design, including:

  • Researching the client and their competition, and coming up with a mood board of creative visuals to represent them. 
  • Brainstorming potential concepts using Will’s approach of rapidly sketching and refining ideas. Until you “fail to success” and find the one that works.
  • Turn your best idea into a final vector in Illustrator. Choose fonts and colors to round out your final design.

He’ll share pro tips about what makes a good logo great, strategies to properly assess your own work, and plenty of tools to level up your workflow. If you have a logo project you’re working on for a client. And if you are just looking to grow your graphic design skills. This class will leave you with a system you can confidently follow to create great logos time and time again.

This class is great for beginners who want to learn to design logos step-by-step. You’ll need Adobe Illustrator or a similar vector program to complete the final project. A tablet with a digital drawing app like Procreate might help you out. You can also complete the early brainstorming phases using pencil and paper.

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