The 22 Immutable Laws of Branding How to Build a Product or Service into a World-Class Brand This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text…

Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself How to Use Social Media to Invent or Reinvent Yourself Use Social Media to Build a Great Personal Brand–and a Great Career! Need to demonstrate more value to customers or employers? Want a new job or career? Use…