Learn and understand the foundations of digital marketing, and strategy for entrepreneurs, marketers, and students…
Digital Marketing for 2021 MASTERCLASS
Digital Marketing 2021 is more important to businesses than ever before, but the ideas and concepts continue to be complicated. This course breaks down most aspects of digital marketing into bite-sized, comprehensible pieces for you to understand more easily. As an entrepreneur, business owner, and marketer myself, I have sat where you’ve sat – knowing the potential in front of me, but unsure where to begin.
As an agency owner, I’ve taken the years of experience, and thousands of campaigns that I’ve built, and pulled out the key lessons that will empower you to understand digital marketing better so that you are comfortable investing in it.
Section 1 – The Basics:
Here you will learn all about the foundations of digital marketing, starting with the importance of building a plan. From there, we discuss marketing budgets, and then a dive into product details. We discuss SEO, Reputation Management, Content Marketing, Email Marketing, and Video Marketing.
Section 2 – Driving Traffic:
Driving qualified traffic to your website is essential in generating profitable leads for your business. Here we will dive into Google Search Ads, Digital Display Advertising, and Social Media.
Section 3 – Measuring ROI:
To pull it all together, you’ll want to ensure that your plan is actually working. We’ll talk about how to set up conversion tracking (for both online and offline sales), and discuss whether you should reinvest profits into your program to experience exponential growth.
Lastly, we discuss the differences between hiring in-house marketing support, or whether outsourcing to an agency is the way to go.
