Ogilvy on Advertising

Ogilvy on Advertising

A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business.”

• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities

And much, much more.

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